When Category Management Is Successfully Implemented Vendors and Retailers Become

question 18

Multiple Choice

When category management is successfully implemented vendors and retailers become:

• A)Adversaries
• B)Contemporaries
• C)Rivals
• D)Trade partners

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Definitions:

Increase Sales

Strategies and efforts made to elevate the number of products sold or services rendered, boosting revenue.

Integrated Marketing

A strategy that combines all aspects of marketing communication like advertising, sales promotion, and public relations to provide a consistent message across all audiences.

Promotional Message

A communication intended to persuade or inform potential customers about a product, service, or brand.

Customer Needs

The desires or requirements that customers expect from products or services to solve problems or achieve goals.