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A Marketing Manager Championed Expansion into Eastern Europe, but Sales

question 44

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A marketing manager championed expansion into Eastern Europe, but sales failed to materialize. Instead of recommending exiting from that market, he or she insisted that growth would occur. This is an example of which of the following cognitive biases?


Definitions:

Services Received

Refers to the completion of work or delivery of services provided to an individual or business under a contractual agreement.

Enter Bills Window

A feature in accounting software where users can input and manage bills that the business needs to pay to its suppliers or vendors.

Owners' Investment

Funds or assets introduced into a business by its owners to provide capital for the company.

Vendors Section

A component of accounting or procurement software that maintains information about suppliers and their transactions.

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