Examlex
Based on calculations, what is the projected total number of seats that will be available in the House of Commons after the 2015 elections?
Peripheral Route
A path to persuasion in which an individual is influenced by superficial or peripheral cues rather than the content of the message itself.
Central Route
A method of persuasion that involves deeply processing the content of the message, considering its logic and arguments.
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
Foot-In-The-Door Technique
A persuasive strategy where agreeing to a small initial request increases the likelihood of compliance with a larger request later.
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