Fatima Was Asked to Answer a Difficult Hypothetical Question

question 427

Multiple Choice

Fatima was asked to answer a difficult hypothetical question. The question stated, "If you were an animal shelter director and you were given the following choices, which action would you choose?" The options were: Option 1: Guarantee that 20 out of 60 animals will not be euthanized.
Option 2: Given a 33.3 percent chance that all 60 animals will be saved, and a 66.6 percent chance that all of the animals will be euthanized.
This set of options is best termed

• A) gain-framed messages.
• B) loss-framed messages.
• C) balance-framed messages.
• D) threat-framed messages.

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Definitions:

Marketing Communications

The use of various channels and tools in promoting and selling products or services, including advertising, sales promotion, public relations, and direct marketing.

Source Effects

The impact that the source of a message has on the credibility, persuasiveness, or effectiveness of the communication.

Special Message Conditions

These are specific circumstances or contexts in which the communication or marketing message's effectiveness may be enhanced or diminished.

Stealth Campaign

A marketing strategy that promotes a product or service to consumers without them realizing they are being marketed to.