Embedding Images in Magazine Ads Appears to Be ________________ as a Means

question 270

Multiple Choice

Embedding images in magazine ads appears to be ________________ as a means of influencing brand preferences.

• A) highly ineffective
• B) highly effective
• C) moderately effective
• D) highly inconsistent

---

Definitions:

Representativeness Heuristic

A cognitive shortcut where the likelihood of an object belonging to a category is judged based on how representative it is of that category, often leading to errors in judgment.

Immature 'Surfie'

A derogatory term used to describe a young surfer perceived as immature or lacking responsibility.

Anchoring

Anchoring is a cognitive bias in decision-making where an individual relies too heavily on an initial piece of information (the "anchor") to make subsequent judgments or estimates.

Affect-Infusion Model

A model suggesting that the mood or affective state of an individual can influence their cognitive processes and decision-making.