Examlex
In regards to ethical communication, it isn't so much what strategies and tactics a persuader uses as
Stimulus-stimulus Learning
A process in classical conditioning where a neutral stimulus becomes capable of eliciting a response after being paired with another stimulus that naturally evokes a response.
John B. Watson
An American psychologist who is considered one of the founders of behaviorism, emphasizing the importance of observable behavior over internal mental states.
Phobias
Irrational, intense, persistent fears of certain situations, activities, things, or people, leading to avoidance behavior.
Classical Conditioning
A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, famously demonstrated by Ivan Pavlov's experiments with dogs.
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