An Advertisement or Commercial Is Better Off Using an Explicit

question 250

Multiple Choice

An advertisement or commercial is better off using an explicit, as opposed to an implicit conclusion, if/when:

• A) the audience has little knowledge about the topic or issue
• B) the topics or issue is personally relevant to the audience
• C) the audience will use central processing
• D) the audience is high in the need for cognition

---

Definitions:

Goal

An objective or desired outcome that a person or organization aims to achieve.

Sustain Trust

The continuous process of maintaining the confidence and belief in the reliability, truth, or ability of someone or something.

Appreciate

Recognition and enjoyment of the good qualities of someone or something.

Long-Term Relationships

Enduring connections between individuals or entities that are built over time and characterized by mutual respect and cooperation.