Advertisements Which Make Us Feel Sentimental About Life, Such as a Television

question 16

Multiple Choice

Advertisements which make us feel sentimental about life, such as a television commercial depicting a family reunion full of hugs and smiles, rely on

• A) nostalgia
• B) warmth
• C) pathos
• D) liking

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Definitions:

Command and Control

A hierarchical organizational structure and management style where decisions and directives come from the top and are implemented without questioning by lower levels of the organization.

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Civil Disobedience

The active, professed refusal to obey certain laws, demands, or commands of a government, as a form of peaceful political protest.

Political Strategies

Approaches used within organizations to acquire, develop, and use power and other resources to obtain one's preferred outcomes in a situation in which there is uncertainty or disagreement about choices.