According to Gass & Seiter, the most Effective approach for an Advertiser

question 429

Multiple Choice

According to Gass & Seiter, the most effective approach for an advertiser to use is

• A) subliminal priming
• B) neurolinguistic processing
• C) embedded images
• D) product placement
• E) reverse speech or backward masking

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Definitions:

Proactive

Acting preemptively to address a forthcoming scenario rather than simply reacting to situations as they occur.

Customer-Centered

An approach that focuses on creating a positive experience for the customer by understanding and meeting their needs.

Progressive

Pertaining to policies or ideas that aim for social improvement by advocating for change and reform, often focusing on fairness, equality, and innovation.

Empowered

Having the confidence, resources, and authority to make decisions and take actions in both personal and professional settings.