Which of the Following Metrics Is Used by Google to Develop

question 70

Multiple Choice

Which of the following metrics is used by Google to develop a precise ad ranking formula that rewards top-performing ads?

• A) The minimum cost-per-click an advertiser is willing to pay
• B) Ratio of graphical content to text content in the ad
• C) An advertisement's quality score
• D) Relevance of keywords to Web site content
• E) Number of keywords that trigger an ad

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Definitions:

Incremental Value

The additional value created by a particular decision, project, or action over what would have occurred without it.

Merger Premium Per Share

The extra amount paid over the market price per share when one company acquires another.

Market Price

The active market price for exchanging assets or services between parties.

Equity-Financed

Refers to the method of funding a company or its operations through the sale of shareholder equity rather than debt.