The Term "Content Adjacency" Refers To

question 98

Multiple Choice

The term "content adjacency" refers to:

• A) placing advertisements to reach consumers based on various traits such as demographics and purchase history.
• B) a technique used by online publishers to increase the effectiveness of their campaigns.
• C) advertisements that are targeted based on a user's query.
• D) a concern that an advertisement will run near offensive material, embarrassing an advertiser and / or degrading their products or brands.
• E) problems associated with advertisements that run before a user arrives at the home page of a Web site.

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Definitions:

Okazaki Fragments

Short fragments of DNA that are synthesized on the lagging strand during DNA replication.

Semiconservative Replication

The method by which DNA is duplicated in all known cells, where each of the two strands of the DNA molecule serve as a template for the production of the complementary strand.

Double Helix

The spiral structure forming the shape of DNA molecules, consisting of two strands wound around each other.

New Strands

Refers typically to the newly synthesized strands of DNA or RNA following replication or transcription processes.