Adobe Gives Away the Acrobat Reader to Build a Market

question 10

Multiple Choice

Adobe gives away the Acrobat Reader to build a market for the sale of software that creates Acrobat files. This is an example of:

• A) one market attempting to conquer a new market by making it a subset, component, or feature of its primary offering.
• B) firms giving away products for half of a two-sided market to seed the market.
• C) markets, once considered distinctly separate, beginning to offer similar features and capabilities.
• D) firms taking advantage of complementary products developed for a prior generation of technology.
• E) firms spreading costs across increasing units of production or in serving multiple customers.

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