A Strong Brand Can Be an Exceptionally Powerful Resource for Competitive

question 65

Multiple Choice

A strong brand can be an exceptionally powerful resource for competitive advantage by proxying _____ and inspiring _____.

• A) strategy; innovation
• B) quantity; performance
• C) marketing; respect
• D) quality; trust
• E) investment; profits

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Definitions:

Equal Employment Opportunities

Policies and practices that ensure job applicants and employees are not discriminated against on the basis of race, color, religion, sex, national origin, age, disability, or genetic information.

Human Rights Acts

Legislation that outlines fundamental rights and freedoms that individuals are entitled to.

Discrimination

Unfair or prejudicial treatment of individuals based on characteristics such as race, gender, age, or disability, rather than on their merits.

National Or Ethnic Origin

The country, nation, tribe, or ethnic group from which a person or their ancestors come, often used in the context of diversity or anti-discrimination policies.