Sony, a Firm Once Synonymous with Portable Music, Has Ceded

question 61

Multiple Choice

Sony, a firm once synonymous with portable music, has ceded its market dominance to Apple because:

• A) it did not provide tracks from Sony Music artists to the Apple iTunes store.
• B) its technology offerings were too futuristic and out of sync with the waves of computing to appeal to customers.
• C) it failed to take advantage of opportunities presented by Moore's Law.
• D) its music players contradicted the price/performance phenomenon predicted by Moore's Law.
• E) it attempted to straddle the twin markets of online music retail and electronic music players, and could not capitalize on either.

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Definitions:

Cultural Values

The core principles and ideals that are shared by a community and guide behaviors and beliefs.

Competitive Strategy

Competitive strategy involves making business decisions that position an organization favorably against competitors in its industry to achieve superiority and success.

Standardization

Entails the process of implementing and developing technical standards to optimize compatibility, safety, repeatability, or quality.

Delegate

To assign responsibility or authority from one person to another, often from a superior to a subordinate.