Why Has Zara Been More Effective in Leveraging Technology to Enhance

question 45

Essay

Why has Zara been more effective in leveraging technology to enhance its operating strategies than its rivals? Provide an example to contrast Zara's handling of technology in its operations.

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Definitions:

Corporate Culture

the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature.

Existing Product

A good or service that is currently available in the market and known to consumers.

Customer Needs

Customer needs are the requirements and desires that customers expect a product or service to fulfill.

Operations

The day-to-day activities required for an organization to function effectively and achieve its objectives.