When Referring to the 'Software Layer Cake' Model, Microsoft Office

question 22

Short Answer

When referring to the 'software layer cake' model, Microsoft Office, Angry Birds, and MySQL are all _____.

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Definitions:

Viable Markets

Markets that have sufficient size, purchasing power, and accessibility to be profitable for selling a company's products or services.

Global Entry Strategy

The plan and methodology that a company uses to enter international markets, including exporting, licensing, franchising, or direct investment.

Pizza Hut Franchise

A business arrangement allowing individuals or entities to operate a Pizza Hut outlet, following the company's branding and operational guidelines.

Global Segmentation

Global segmentation involves dividing the worldwide market into distinct subsets of consumers who share similar needs, behaviors, or characteristics, allowing businesses to target them more effectively.