Describe How Uber Is a "Big Data" Firm and How

question 42

Essay

Describe how Uber is a "big data" firm and how data gives the firm advantages over traditional and new rivals.

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Definitions:

Behavioral Economists

Researchers who study the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Dictator Game

An experimental game in economics and psychology where one player, the "dictator," determines how to split an endowment between themselves and another player.

Ultimatum Game

A game in economic experiments where one party offers how to divide a sum of money with another party, who can accept or reject the offer.

Dictator Game

A psychological experiment that tests how fairly individuals allocate resources between themselves and others, typically revealing aspects of altruism and fairness.