Copper Inc

question 28

Multiple Choice

Copper Inc., an existing clothing outlet, decides to shift from direct to online retailing. It offers the same products at a reduced price as it does not have to incur the costs to manage a store. In this case, which of the following patterns of innovative strategies has Copper adopted?

• A)Reconfiguring the value chain to eliminate activities
• B)Creating low-end disruptive innovations to decrease competition
• C)Forming product differentiation strategies to increase value
• D)Adding additional product features to increase the product life-cycle

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Definitions:

Balancing Interests

The act of negotiating or managing differing needs, desires, or demands to reach a compromise or harmonious solution.

Benefits And Costs

The positive outcomes and advantages versus the negative outcomes or expenditures associated with a decision, action, or policy.

Income Level

Refers to the amount of money an individual or household earns within a certain period, often used as a measure of economic status.

Interests And Values

Fundamental beliefs and preferences that guide individual and group behavior and decision-making.