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Neal,a twelve-year-old,buys a pair of skis from Outdoor Outfitters (OO),telling the salesperson that he has never been skiing but "really wants to do it." The salesperson urges Neal to take a lesson in the sport before attempting a run,but Neal ignores the advice.On the first run,Neal loses control,hits a tree,and is injured.Neal files a suit against OO,alleging that it was negligent to have sold the skis to him,when he was clearly too young and inexperienced.How might OO defend itself?
Company Owned Franchises
Outlets of a franchise that are owned and operated by the franchisor itself, rather than by independent franchisees.
Geographic Areas
Specific locations or regions defined by natural or artificial boundaries used for analysis, management, or marketing purposes.
Customer Tastes
The preferences and inclinations of consumers that influence their purchasing behaviors, which can vary widely across different segments of the market.
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Legally registered symbols, names, or slogans used to identify and distinguish products or services of a particular source.
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