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Jupiter Communications an Entrepreneur Developed Kibu.com as an Online Fashion Magazine for Magazine

question 90

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Jupiter Communications
An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors.
-Refer to Jupiter Communications. If a cosmetics manufacturer learned from analyzing the data that teenage girls who buy more than six bottles of nail polish monthly also like to dress up their pets to match their outfits, it would have used the survey results to identify a(n) ____________pattern. (The manufacturer could use this information to develop a line of pet nail polish.)


Definitions:

Misallocation Of Resources

The inefficient distribution or use of resources in an economy, leading to outcomes where goods or services are not produced at their highest valued use.

Free-Market Intent

The overarching aim or philosophy of allowing market forces of supply and demand to operate with minimal government intervention.

Agricultural Policy

A set of laws and regulations implemented by governments to stabilize agricultural markets, support farm income, and encourage agricultural production.

Freedom To Farm Act

Legislation enacted to give farmers more flexibility in the planting choices of crops, aiming to make American agriculture more market-driven.

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