Have You Ever Purchased a Book or CD on Amazon

question 107

Multiple Choice

Have you ever purchased a book or CD on Amazon.com and noticed that as soon as you put your selection in the shopping cart, you were offered a series of other items that people who made the same purchase as you did also bought? This would be an example of___________ data mining.

• A) sequence
• B) association
• C) predictive
• D) adjacency
• E) extrapolative

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Definitions:

Profits

The financial gain obtained when the revenues generated from business activities exceed the expenses, taxes, and costs incurred in producing those revenues.

Financial Markets

Marketplaces where individuals and entities can trade financial securities, commodities, and other fungible assets at prices determined by supply and demand.

Saver

A saver is an individual or entity that allocates a portion of income or resources for future use rather than immediate consumption, often with the aim of earning interest or investment income.

Investor

An individual or entity that allocates capital with the expectation of receiving financial returns.