Jupiter Communications an Entrepreneur Developed Kibu.com as an Online Fashion Magazine for Magazine

question 73

Multiple Choice

Jupiter Communications
An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors.
-Refer to Jupiter Communications. Kibu.com collected survey information for itself and its sponsors and then looked for behavior patterns that could provide useful market information for its advertisers. Kibu was engaged in____________ .

• A) environmental scanning
• B) prospect collecting
• C) electronic scanning
• D) data mining
• E) prospect monitoring

Grasp the physiological basis behind tests for equilibrium and the expected responses.

Recognize the neural pathways involved in transmitting vestibular information and their significance.

Distinguish between true and false characteristics of vestibular system structures and their functions.

Understand the interaction between vestibular inputs and motor coordination, along with spatial awareness.

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Definitions:

Unconscious Conflicts

Internal struggles in the mind that occur without conscious awareness, often stemming from repressed feelings or desires.

19th Century

The period from January 1, 1801, to December 31, 1900, characterized by significant industrial, social, and political changes.

Biological Bases

The underlying physiological and genetic factors contributing to an individual's traits, behavior, or health conditions.

Neuroethics

An interdisciplinary field that explores the ethical, legal, and social implications of neuroscience.