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Trends in Hiring Practices
Zachary Schneider saw a sign in the window of an Amy’s Ice Creams franchise operation. The sign said the company was looking for new employees. When he went in to ask for a job application, he was given a paper bag and told to do “something creative with it.” The test was to see whether the job applicant was suited to carrying out the chain’s mission: “To make people’s day.” This type of preemployment assessment is not unusual. Gourmet grocery chain Central Market uses a fourpage application form which includes essay questions such as “Tell us about your favorite food experience.” If it seems an applicant is a good match for the company, he or she is asked to make a statement about himself or herself using items found in the grocery store and to participate with other applicants in a roundtable discussion.
-Refer to Trends in Hiring Practices. Which recruiting technique did Amy's use?
Consumer Surplus
The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.
Price Elasticity
The determination of how price alterations influence the market demand for a commodity.
Marginal Value
The additional satisfaction or utility received by consuming one more unit of a good or service.
Consumer's Demand
The desire of purchasers, users, or consumers for specific goods or services at a given price over a specified period.
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