An Internet Strategy Enabled Nestlé USA to Change Its Way

question 78

Multiple Choice

An Internet strategy enabled Nestlé USA to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. Employees worked to "Make e-business the way we do business." In terms of organizational development, the process described here is primarily a(n) _______ intervention.

• A) unit
• B) large system
• C) unit-focused
• D) results-focused
• E) cultural

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Definitions:

Social Movement's Life Cycle

The stages that social movements typically go through, including emergence, coalescence, bureaucratization, and decline or establishment.

Digital Native

A digital native is someone born or raised during the age of digital technology, thus familiar with computers and the internet from an early age.

Digital Immigrant

A term used to describe individuals who were not born into the digital age but have adopted and learned digital technologies later in life.

Negligence Per Se

A legal doctrine where an action is considered negligent because it violates a statute or regulation designed to protect the public.