Specialized Bicycle Components, Inc

question 57

Multiple Choice

Specialized Bicycle Components, Inc. introduced the first major production mountain bike in 1980. Two-thirds of its profits come from the sale of mountain bikes. Specialized bikes have a large share of a fast-growing market. According to the BCG matrix, specialized mountain bikes would be classified as__________ .

• A) problem children
• B) cash cows
• C) exclamation points
• D) stars
• E) question marks

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Definitions:

Venture Capital

A type of private equity financing that is provided by venture capital firms to startups and emerging companies with high growth potential.

Investment Vehicle

Financial instruments and products used by investors to gain positive returns on their money.

Trading Equity

The process of exchanging ownership stakes in a company, often for capital investment or strategic partnership benefits.

Financial Support

Assistance given in the form of money, resources, or services to help organizations, individuals, or businesses financially.