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The Rolling Stones the Rolling Stones Are the Most Successful Act in the Act

question 58

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The Rolling Stones
The Rolling Stones are the most successful act in the music industry largely because they run the band as a business-the Rolling Stones, Inc. Since 1989 (the beginning of the modern age of the Rolling Stone) , the band has generated more than $1.5 billion in gross revenues. That total includes sales of records, song rights, merchandising, sponsorship money, and touring. Unlike some other groups, the Stones carry no anti-business baggage. The Rolling Stones, Inc. operates on a combustible mix of talent and intense labor-the product of four decades of trial and error. The company licenses over 50 products from underwear to formalwear. The Voodoo Lounge tour in 1994 grossed $121.2 million, record earnings for a single tour. Over the past decade, the group's song writing has made about $56 million. The next time you see Mick Jagger, think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors' offerings so that fans will continue to pay a premium price for what it sells.
-Refer to The Rolling Stones. In recent years, what kind of a grand strategy does Rolling Stones, Inc. use?

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Multicultural

Pertaining to, or representing several different cultures or cultural elements.

Diversity Training

A learning experience designed to bring about workplace harmony by teaching people how to get along better with diverse work associates.

Workplace Harmony

A state of cooperative and positive interaction among employees in an organization, leading to a productive and conflict-free work environment.

In-Group Collectivism

As a cultural value, the degree to which individuals express, and should express, pride, loyalty, and cohesiveness in their organizations and families.