Collecting Objective Data Without Interference in the Subject's Normal Environment

question 36

Multiple Choice

Collecting objective data without interference in the subject's normal environment is associated with ________.

• A)survey research
• B)applied research
• C)laboratory research
• D)naturalistic observation

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Definitions:

Uses and Gratifications

A theory that explores how individuals use media to fulfill specific needs or desires.

Media Audiences

The groups of people who engage with various forms of media content, including television, radio, internet platforms, and newspapers.

Actively Engaged

The state of being deeply involved or committed to a particular activity, cause, or pursuit, often implying participation that is energetic and enthusiastic.

Taste Publics

Groups of people who share similar artistic, literary, media, recreational, and intellectual interests.