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Shani is testing whether her intervention designed to increase self-reported tolerance for others in aggressive youth is effective. She administers her scale before and after the intervention and concludes that her intervention is effective. Which analysis did Shani use?
Marketers
Professionals focused on creating, promoting, and selling products or services, including market research and advertising to target consumers effectively.
Metaphors
Linguistic expressions where a term is applied to an object or action to which it is not literally applicable, often used for symbolic representation.
Brand Management
The process of analyzing and planning how a brand is perceived in the market, aiming to build a good relationship with the target market and maintain brand equity.
Holt's Model
A framework developed by Douglas Holt that explains how brands become iconic by tapping into cultural myths and societal ideals.
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