A Rat's Lever Presses Occasionally Produce Food

question 68

Multiple Choice

A rat's lever presses occasionally produce food. Across conditions, the food is delivered either immediately after a lever press or after some delay. Which is true?

• A)The rate of lever pressing is relatively unaffected by delays ranging from a few seconds to about thirty seconds.
• B)The rate of lever pressing increases as a function of its delay.
• C)The rate of lever pressing first increases and then decreases as a function of its delay.
• D)The rate of lever pressing decreases as a function of its delay.

---

Definitions:

Retailing

The process of selling consumer goods or services directly to customers through multiple channels of distribution in order to earn a profit.

Business Activities

The tasks and actions that companies undertake to provide goods or services, generate revenue, and achieve their objectives.

Consumers

Individuals or organizations that use economic services or goods.

Distribution Intensity

indicates the level of market coverage aimed for a product, ranging from intensive, selective, to exclusive distribution strategies.