In 1957, a Marketer James Vicary Claimed That He Flashed

question 76

Multiple Choice

In 1957, a marketer James Vicary claimed that he flashed the phrases "Eat Popcorn" and "Drink Coke" briefly on-screen during movies. Which statement regarding this event is true?

• A)Concession sales for popcorn and Coke increased.
• B)Concession sales for popcorn but not Coke increased.
• C)Concession sales for both products increased, but only if the messages were presented right before the movie started.
• D)Vicary's claim turned out to be a hoax.

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Definitions:

Highest Incidence

The rate at which a particular disease or condition is most frequently diagnosed within a defined population or area.

Death Rate

The number of deaths in a particular population, scaled to the size of that population, per unit of time, often expressed per 1,000 or 100,000 individuals annually.

Lymphoma

Cancer of the lymphoid tissues, including lymph nodes.

Malignancies

The presence of cancerous cells that have the potential to grow uncontrollably and spread to other parts of the body.