If a Measure Yields Consistent Information Over Time and Across

question 9

Multiple Choice

If a measure yields consistent information over time and across observers, the measure is

• A) reliable
• B) valid
• C) both of these
• D) none of these

---

Definitions:

Hardware Store

A retail establishment selling tools, building materials, and supplies for home improvements, repairs, and maintenance.

Refinishing Table

The process of restoring the surface of a table to its original or new condition through sanding, painting, staining, or applying a protective coating.

Logistical Function

Involves the planning, implementation, and coordination of complex operations such as moving goods from the point of origin to the point of consumption.

Facilitating Function

Functions that assist in the smooth performance of the marketing process, such as financing, storing, and transporting.