Examlex
Memory trace decay theory assumes the presence of a physical memory trace that decays with disuse over time.
Persuasive Communication
The process aimed at changing a person's or group's attitude or behavior toward some event, idea, object, or other person(s), using written, spoken words or visual tools.
Vested Interests
The specific benefits or stakes individuals or groups have in a particular outcome, often motivating their actions or opinions.
Stereotyping
Oversimplified generalizations about groups of people that may or may not reflect reality, often resulting in prejudiced attitudes or discriminatory actions.
Cognitive Dissonance
A psychological phenomenon involving discomfort experienced by an individual when holding contradictory beliefs or values.
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