Which Scale Is Not an Itemized Rating Scale (Table 9

question 110

Multiple Choice

Which scale is not an itemized rating scale (Table 9.1 in the text) ?

• A) semantic differential scale
• B) Likert scale
• C) Stapel scale
• D) continuous rating scale

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Definitions:

Lowball Technique

A persuasion strategy where an initially favorable offer is made, only to have the terms change unfavorably once initial commitment is secured.

Compliance

The tendency to agree to do things requested by others, often to conform with social norms or expectations.

Reciprocity Norm

A social norm suggesting that people should return the help they have received from others, creating a system of mutual cooperation and support.

Consistency Principle

The psychological tendency to remain aligned with our previous beliefs, attitudes, and behaviors to maintain a sense of self-consistency.