Which Statement Is True If Deciding on the Number of Scale

question 32

Multiple Choice

Which statement is true if deciding on the number of scale categories to use in a non-comparative itemized rating scale?

• A) If the respondents are interested in the scaling task and are knowledgeable about the objects,a larger number of categories may be employed.
• B) If telephone interviews are involved,many categories may confuse the respondents.
• C) Space limitations may restrict the number of categories in mail questionnaires.
• D) All of the statement above are true.

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Definitions:

Price Elasticity

A measure of responsiveness of the quantity demanded or supplied of a good to a change in its price, indicating how changes in price affect demand or supply levels.

Demand Curve

A graph showing the relationship between the price of a good and the quantity of the good that consumers are willing to buy.

Midpoint Formula

A method used in geometry to find the midpoint or the center point between two points on a line segment.

Absolute Value

The non-negative value of a number regardless of its sign.