Decisions Related to the ________ Portion of the Mail Interview

question 78

Multiple Choice

Decisions related to the ________ portion of the mail interview package involve sponsorship,personalization,and type of appeal (Table 6.1 in the text) .

• A) cover letter
• B) outgoing envelope
• C) questionnaire
• D) incentive

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Definitions:

Punishment Learning

A behavior modification strategy in which the likelihood of a behavior recurring is decreased by following it with an unpleasant outcome.

Stimulus Generalization

The tendency for the conditioned stimulus to evoke similar responses after the response has been conditioned.

Response Generalization

The expansion of a subject's response to stimuli that are similar but not identical to the original stimulus.

Simplification

The process of reducing complexity by breaking down information or problems into simpler, more manageable parts or explanations.