In Marketing Research,________ Scales Are Used to Measure Relative Attitudes,opinions,perceptions,and

question 49

Multiple Choice

In marketing research,________ scales are used to measure relative attitudes,opinions,perceptions,and preferences.In the opening example for Chapter 8,this was shown by the rank order of the most admired companies.

• A) ordinal
• B) interval
• C) nominal
• D) ratio

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Definitions:

Edmondson

might refer to Amy Edmondson, known for her work on teaming, psychological safety, and organizational learning, though without additional context, the specific reference is unclear.

Hackman

Refers typically to J. Richard Hackman, a psychologist known for his work on team dynamics, leadership, and organizational behavior.

Effectiveness Of Teams

The degree to which a team achieves its goals, fulfills stakeholder expectations, and succeeds in its tasks and challenges.

Adaptive Growth

The capacity of an individual or organization to evolve and grow in response to changes and challenges.