________ Is a Comparative Scaling Technique in Which a Respondent

question 11

Multiple Choice

________ is a comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion.The data obtained is ordinal in nature.

• A) Q-sort
• B) Paired comparison
• C) Rank order
• D) Constant sum

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Definitions:

Market Segments

Sub-groups of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities such as needs, wants, or interests.

Market Size

Market Size is the total volume or value of sales that a particular market reaches or is expected to reach within a specified period.

Cost-effectiveness

Evaluating the efficiency of an investment or expense based on the cost relative to the benefits or outcomes achieved.

Buyers

Individuals or entities that make a purchase decision, acquiring goods or services from a seller.