The Marketing Research Proposal Consists of Many Sections

question 36

Multiple Choice

The marketing research proposal consists of many sections.The ________ section is normally a statement of the problem,including the specific components.

• A) research design
• B) executive summary
• C) approach to the problem
• D) problem definition/objectives of the research

---

Definitions:

Behaviourist

A psychologist who studies behavioral responses in individuals, often emphasizing the effects of external stimuli over internal psychological processes.

Maze Learning

A process of acquiring knowledge or skill in which an individual learns to complete a maze, often used as a test in psychological experiments on learning and memory.

Behaviourist View

A perspective in psychology that focuses on observable behaviors and regards any internal thought processes as ultimately unimportant or irrelevant.

Aggressive

A behavior characterized by the intention to harm or injure another being, physically, verbally, or psychologically.