Paired Comparison Data Can Be Analyzed in Several Ways

question 72

Multiple Choice

Paired comparison data can be analyzed in several ways.One way is for the researcher to calculate the percentage of respondents who prefer one stimulus to another.The researcher can also perform all of the following analyses on paired comparison data except

• A) convert paired comparison data to a rank order
• B) order a set of objects into an internally consistent,uni-dimensional scale
• C) derive an interval scale from paired comparison data
• D) simultaneous evaluation of all the stimulus objects

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Definitions:

Brand Symbol

A logo, mark, or image associated with a brand that identifies and differentiates it from others.

Brand Image

The perception of a brand by the consumers, shaped by branding efforts, experiences with the product or service, and the influence of social media, advertising, and word-of-mouth.

Brand Associations

The qualities, attributes, and experiences that consumers connect with a brand in their minds.

Brand Revitalization

The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.