In the New York Coupon Experiment Mentioned in Your Text,the

question 11

Multiple Choice

In the New York coupon experiment mentioned in your text,the experiment was conducted to test the effects of the face value of coupons on the likelihood of coupon redemption.Subjects were randomly assigned to 2 treatment groups.One group was offered 15-cent coupons and the other 50-cent coupons for four products.During the interviews,the respondents answered questions about which brands they used and how likely they were to cash coupons of the given face value the next time they shopped.In the preceding experiment,the test units were ________.

• A) the value of the coupon (15-cent versus 50-cent coupon)
• B) the likelihood of cashing the coupon
• C) brand usage
• D) individual shoppers

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Definitions:

Throughput Time

The amount of time required for a product to pass through a manufacturing process from start to finish.

Manufacturing Cycle Efficiency

The ratio of value-added time to total lead time in a manufacturing process, indicating how efficiently the production cycle is managed.

Non-value-added Activities

Tasks or processes that do not contribute to the customer's value or the final product, often considered for elimination or reduction.

Throughput Time

The total time taken for a unit to pass through a production process, from start to finish, including both processing time and waiting time.