A ________ Design to Measure the Effectiveness of a Test

question 75

Multiple Choice

A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Respondents are recruited to central theater locations in different test cities.At the central location,respondents are first administered a personal interview to measure,among other things,attitudes toward the store (O1) .Then they watch a TV program,the respondents are again administered a personal interview to measure attitudes towards the store (O2) .The effectiveness of the test commercial is measured as O2 - O1.

• A) static group
• B) pretest-posttest control group
• C) one-group pretest-posttest
• D) one-shot case study

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Definitions:

Sierra Club

is an environmental organization in the United States dedicated to the preservation, protection, and exploration of the earth's natural environments.

Managing Change

The process of overseeing and guiding adjustments or transformations within an organization to achieve a desired outcome.

Improving Public Relations

The efforts made by an organization to enhance its image and relationships with the public.

Company Culture

The shared values, beliefs, and practices that shape the social and psychological environment of a business organization.