Examlex
A ________ design to measure the effectiveness of a test commercial for Sears would be implemented as follows.Two groups of respondents would be recruited on the basis of convenience.Only the experimental group would be exposed to the TV program containing the test (Sears) commercial.Then attitudes toward the department store of both the experimental and control group respondents would be measured.The effectiveness of the test commercial is measured as O1 - O2.
Operant Conditioning
A learning process through which the strength of a behavior is modified by reinforcement or punishment.
Mere Exposure Effect
An occurrence in psychology where individuals often favor items or concepts just because they are accustomed to them.
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, with the association formed between behavior and its consequences.
Praises
Expressions of approval or admiration towards someone or something, often used as a form of encouragement or recognition.
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