Which of the Following Statements Is Not an Advantage of Online

question 63

Multiple Choice

Which of the following statements is not an advantage of online focus groups?

• A) The researcher can reach segments that are usually hard to survey.
• B) Only people that have and know how to use a computer can participate.
• C) The cost of the online focus group is much less.
• D) Researchers can re-contact group participants at a later date.

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Definitions:

Inertia

A state of inactivity or resistance to change in consumer behavior, often due to habit or perceived effort.

Compensatory Rule

A decision-making strategy where negative attributes can be compensated for by positive attributes.

Product Signal

An indicator or marker that conveys information about the qualities or characteristics of a product to consumers.

Simple Additive Decision Rule

A decision-making process in which options are evaluated by summing up the merits or scores of their attributes, simplifying the choice among multiple alternatives.