Information Provided by Industry Services Is Useful for Which of the Following

question 51

Multiple Choice

Information provided by industry services is useful for which of the following?

• A) advertising decisions such as allocating advertising budgets
• B) sales management decisions such as defining territories and setting quotas
• C) segmenting the market and designing custom products and services for important segments
• D) all of the above

---

Definitions:

Cultural Text

Any object, work, or practice that carries symbolic meaning and can be analyzed to understand a culture or society.

Female Empowerment

The process of increasing the capacity of women to make choices and transform those choices into desired actions and outcomes.

Textual Poaching

Henry Jenkins’s term for the ways that audience members manipulate an original cultural product to create a new one; a common way for fans to exert some control over the media they consume.

Net Neutrality

The rule that mandates internet service providers to allow access to every type of content and application, irrespective of its origin, without discriminating or restricting specific products or websites.