Creating a Marketing Database Involves All of the Following Steps

question 71

Multiple Choice

Creating a marketing database involves all of the following steps except ________.

• A) transferring raw sales information to a microcomputer
• B) analyzing information in terms of a customer's activity over the life of the business relationship
• C) enhancing consumer purchase information by overlaying it with demographic and psychographic information
• D) none of the above

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Definitions:

Mechanical

Pertaining to machinery or the working parts of a machine, often involving physical movements and forces.

AWG Wiring

Wiring that is sized according to the American Wire Gauge standard, which determines the thickness of the wire based on a numerical scale.

Trailer Light Circuit

The electrical pathway that controls the lighting system on towed trailers, including tail lights and turn signals.

Gauge

An instrument or device for measuring the magnitude, amount, or contents of something, typically with a visual display of such information.