The ________ Section of the Marketing Research Proposal Should Discuss

question 72

Multiple Choice

The ________ section of the marketing research proposal should discuss how the data will be collected and who will collect it.The ________ section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

• A) fieldwork/data collection;data analysis
• B) appendices;data analysis
• C) fieldwork/data collection;reporting
• D) research design;data analysis

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Definitions:

Independent Variable

The variable that is manipulated or changed in an experiment to investigate its effect on the dependent variable.

Experimental Group

In a scientific study, the group of subjects who receive the treatment or condition being tested, as opposed to the control group.

Experimenter Bias

A process where the scientists performing the research influence the results, in order to portray a certain outcome.

Case Study

An in-depth investigation of an individual, group, event, or situation to explore causation in order to find underlying principles.