Telephone Penetration Is a Serious Consideration When Doing International Marketing

question 78

Multiple Choice

Telephone penetration is a serious consideration when doing international marketing research.In Great Britain telephone penetration is only about ________,although cell phone penetration is higher.

• A) 10%
• B) 40%
• C) 80%
• D) 96%

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Definitions:

Optimal Input Demands

The combination of inputs that minimizes the cost of producing a given output or maximizes output for a given cost.

Expenditures

Money spent on goods, services, or other expenses.

Scale Economies Index

A measurement that assesses the advantages a business gains due to the scale of its operation, typically resulting in reduced costs per unit as production increases.

Cost-Output Elasticity

The responsiveness of the cost of producing a good or service to changes in the level of output.