Ethical Issues Arise When ________

question 72

Multiple Choice

Ethical issues arise when ________.

• A) a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
• B) client firms such as tobacco companies,use marketing research findings to formulate questionable marketing programs
• C) the marketing research problem is defined to suit hidden agendas
• D) All of the above are correct.

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Definitions:

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning and interaction with the environment, minimizing the role of heredity.

Skinner

B.F. Skinner, an influential American psychologist, known for his work in behaviorism and for developing the theory of operant conditioning.

Structuralism

A methodological principle in psychology and social sciences focusing on analyzing the basic components of complex phenomena, traditionally associated with Wilhelm Wundt and Edward Titchener.

Unconscious Desires

Unconscious desires are wishes, wants, or drives that an individual is not aware of but which influence emotions and behavior.