If Managers Evaluate the Quality of the Entire Project Based

question 21

Multiple Choice

If managers evaluate the quality of the entire project based on the quality of the report and presentation,which reason for the importance of the report and presentation most applies?

• A) The report and presentation are the tangible products of the research effort.
• B) Management's decision to undertake marketing research in the future or to use the particular research supplier again will be influenced by the perceived usefulness of the report and the presentation.
• C) Management decisions are guided by the report and the presentation.The researcher should assist the client in evaluating the research process in retrospect.
• D) The involvement of many marketing managers in the project is limited to the written report and the oral presentation.

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Definitions:

Existing State

refers to the current condition or status of a system, process, or situation before any changes are made.

Desired State

The condition or situation that individuals or organizations aim to achieve, often through setting goals and implementing strategies.

Unstructured Problem

A problem characterized by ambiguity and unclear procedures for finding solutions, requiring creative thinking and decision-making.

Phoenix System

An approach or system designed for improving or rebuilding a process, organization, or system from a situation of failure or collapse.