A Marketing Research Report Should Do All of the Following

question 60

Multiple Choice

A marketing research report should do all of the following except ________.

• A) take into account the reader's technical sophistication and interest in the project
• B) use technical jargon
• C) take into account the circumstances under which the report will be read
• D) be written for a specific reader or readers

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Definitions:

Loanable Funds

A term used in economics to describe the market where savers supply funds for loans to borrowers.

Net Capital Outflow

The imbalance between domestic individuals acquiring assets abroad and foreigners securing assets domestically.

Demand

The quantity of a product or service that consumers are willing and able to purchase at various prices during a specified period of time.

Foreign-Currency Exchange

The system or process of converting one national currency into another and determining the exchange rates.